Executive Dashboard
Pipeline by Stage
Pipeline by Category
Commercial Presentation Available
34-slide integrated investor deck — terminal system, scenarios, detailed OPEX, financing roadmap, Godey LNG risk clarification, and the new Bishoftu Airport Jet A-1 opportunity.
Top 10 Marketing Messages
- "More capacity, more security, more speed."
- "Damerjog is redundancy, not replacement — a second gateway for Ethiopia's fuel security."
- "No more queue delays — our digital appointment system gets your trucks loaded on time."
- "Dedicated tankage for the customers who need guaranteed availability."
- "Real-time stock visibility — know exactly what's in your tank, every day."
- "Quality you can verify — every transfer certified by our on-site lab."
- "A bunkering option near Bab el-Mandeb, without the Gulf detour."
- "Dedicated Jet A-1 storage — less trucking, more reliability."
- "Secure, segregated, audit-ready storage built for defense logistics standards."
- "The Red Sea's reserve, ready when the corridor needs it most."
Target Accounts — Account Plan & Pipeline
Pre-loaded with the 13 target categories from the Sales & Marketing Strategy (Section 7). Add specific companies/contacts as accounts under each category and track them through the pipeline.
| Category | Account / Contact | Problem to Solve | Proposed Offer | Stage | Next Action | Owner | Y5 Revenue $ (fcst) |
|---|
5-Year Revenue Forecast & Investor Model
Sourced from the Business Plan financial model (Terminals, Dashboard, Assumptions, Scenario Comparison, 5-Year P&L, Detailed Opex & Red Sea Benchmark sheets). All figures are planning-grade benchmark estimates for investor discussion — validate tariffs, volumes and EPC/financing terms during due diligence.
Scenario Comparison
Forecast Revenue by Demand Segment (Year 5, Scenario A)
The updated financial model concentrates demand into two pools per scenario: EPSE/Ethiopia (anchor) and Djibouti Local. Other commercial categories (OMCs, traders, military, aviation, etc.) remain active in the CRM pipeline below but are not yet broken out as separate line items in this version of the financial model.
| Category | Y1 m³ | Y2 m³ | Y3 m³ | Y4 m³ | Y5 m³ | Throughput $/m³ | Storage $/m³/mo | Y5 Revenue $ | Priority |
|---|
Sensitivity Ranges
| Input | Low | Base | High |
|---|
Every $1/m³ change in throughput fee on ~8.1m m³ Year 5 volume (Scenario A) moves revenue by approx. $8.1m.
Investor Narrative
- Revenue combines throughput, storage leasing and ancillary services (lab, additivation, digital reporting) on a single tank-farm asset base.
- If Horizon (HDTL) closes or becomes secondary, Damerjog becomes the main gateway — Scenario A: $73.1M Year 5 revenue, $29.3M EBITDA.
- If Horizon remains open, Damerjog still reaches multi-million m³ throughput by competing on speed, dedicated capacity and digital transparency — Scenario B: $65.4M Year 5 revenue, $26.2M EBITDA.
- A Red Sea crisis / trader-demand upside converts Damerjog into a strategic emergency, military, marine and trading hub — Scenario C: $99.0M Year 5 revenue, $39.6M EBITDA, the strongest case.
- EBITDA margin is modeled at a flat 40% across all three scenarios in this version of the model.
- Net profit figures are indicative proxies before financing, final depreciation, tax/concession structure and EPC cost — to be refined post feasibility study.
Investment & Return Context
| Scenario | Y1 ROI | Y2 ROI | Y3 ROI | Y4 ROI | Y5 ROI |
|---|
ROI = cumulative net profit proxy / total investment, before financing structure, working capital and final tax/concession terms. Scenario A reaches the highest 5-year ROI (~59%) because of faster volume ramp-up and a higher EPSE-anchored utilization rate.
Detailed Operating Expenses (5-Year, by Scenario)
Sourced from the "Detailed Opex" sheet of the Business Plan financial model — 15 OPEX line items per scenario, reconciling exactly with the Variable / Fixed operating cost and Total Opex rows in the 5-Year P&L (Revenue Forecast tab). Variable OPEX is modeled at 40% of revenue and fixed OPEX (incl. working capital reserve) at 20% of revenue across all three scenarios.
Practical OPEX Benchmarking Notes (Red Sea / East Africa)
| Benchmark Area | Practical Benchmark Used in Model | Due Diligence Action |
|---|
All OPEX figures are benchmark-based planning estimates. Final costs require EPC/O&M quotations, insurance quotes, a headcount plan and utility tariff confirmation during due diligence.
Commercial Presentation — Integrated Investor Deck (34 Slides)
34-slide integrated investor presentation: the original 28-slide commercial deck (terminal system, revenue model, scenarios A/B/C, detailed OPEX, financing roadmap, risks, data room checklist and Godey LNG risk clarification) plus 6 new slides on the Bishoftu International Airport Jet A-1 opportunity ($12B project, 5.73M m³/year demand in 2035, supply via Djibouti corridor, positioning Damerjog as the upstream aviation-fuel storage hub).
All Slides — Thumbnail Index
Investor Case — Damerjog Terminal
Why Damerjog is investable in all three scenarios, and the strategic arguments to present to investors, updated to the latest Business Plan model (the Business Plan financial model).
Damerjog is investable in all three scenarios
| Scenario | Strategic Story | Year 5 Volume | Year 5 Revenue | Year 5 EBITDA | Year 5 Margin | Year 5 Net Profit |
|---|---|---|---|---|---|---|
| A — Horizon closes | Damerjog becomes the main national gateway | 8.08 M m³ | $73.1M | $29.3M | 40% | $17.9M |
| B — Horizon remains open | Damerjog competes through speed and premium service | 6.89 M m³ | $65.4M | $26.2M | 40% | $15.6M |
| C — Red Sea crisis | Damerjog becomes the regional strategic reserve hub | 8.11 M m³ | $99.0M | $39.6M | 40% | $25.7M |
Conclusion: Year 5 revenue ranges from $65.4M to $99.0M depending on the scenario, with EBITDA always positive at a 40% margin and 5-year cumulative EBITDA between $85.6M and $162.0M. Total investment is modeled at $160M over a 30-year period.
Argument 1 — Critical infrastructure, not a speculative bet
- Ethiopia imports nearly all its fuel through the Djibouti corridor — Damerjog adds an essential second gateway, with EPSE/Ethiopia representing ~96% of Scenario A volume.
- The current terminal (Horizon/HDTL, 371,000 m³) is the closest local benchmark and faces capacity/congestion risk; Damerjog's planned 426,000 m³ tank farm and larger berth (up to 120,000 DWT) offer more headroom.
- Demand is structural (Ethiopia population and economic growth, energy security), not cyclical.
- Strategic location on the Bab el-Mandeb / Red Sea corridor, with DPFZA-stated 25 million tonnes/year port handling capacity.
Argument 2 — Stable, benchmarked and securable revenue
- Revenue is anchored on two demand pools: EPSE/Ethiopia (anchor, ~96% of Scenario A Year 5 volume) and Djibouti Local — both can be secured via long-term take-or-pay contracts.
- Three revenue lines per m³ (throughput, storage, ancillary services) on a single tank-farm asset base, using practical Red Sea/East Africa benchmark tariffs ($6.5–$9.5/m³ throughput; $4–$4.25/m³/month storage).
- Storage lease revenue is stable and recurring (100% utilization assumed by Year 3–5 in Scenario A), cushioning the model even before full throughput maturity.
- EBITDA margin is consistently modeled at 40% across all three scenarios, reflecting a conservative 40% variable + 20% fixed (incl. reserve) OPEX structure.
Argument 3 — Strategic optionality: the Red Sea reserve hub
- Every Red Sea / Bab el-Mandeb security incident reinforces Damerjog's value as a secure alternative site.
- The crisis/upside scenario (C) is the most profitable: $99.0M Year 5 revenue, $39.6M EBITDA, $25.7M net profit proxy, on premium throughput ($9.5/m³) and storage ($4.25/m³/month) fees.
- Multi-audience positioning: governments, military, UN/humanitarian agencies, aviation, international traders — referenced throughout the commercial presentation deck.
- Damerjog captures value even without "winning" against Horizon — Scenario B (Horizon remains open) still delivers $26.2M EBITDA and a positive net profit proxy from Year 3.
Closing message for investors
- Year 5 revenue between $65.4M and $99.0M depending on the scenario, with EBITDA always positive at a 40% margin.
- 5-year cumulative EBITDA of $85.6M (B) to $162.0M (C) on a $160M total investment placeholder.
- Unique geographic position on the East Africa and Red Sea energy corridor, validated against HDTL, Fujairah, KPC/Mombasa, Berbera, Mogadishu and TIPER/Dar es Salaam benchmarks.
- Conservative modelling: net profit figures are indicative proxies before financing, final depreciation, tax/concession structure and EPC cost — explicitly flagged for due diligence.
Next step: engage investors and financial institutions on the basis of this model, in parallel with finalising government agreements, anchor contracts (EPSE) and EPC/OPEX validation.
12-Month Go-to-Market Plan
Check off weekly actions as completed. Progress is saved automatically and feeds the dashboard KPIs.
Commercial Products, Services & Pricing Logic
| Service | Target Customer | Pricing Model | Sales Argument |
|---|
Pricing Principles
- Do not lead with a lower headline tariff vs. HDTL — sell reduced demurrage, faster turnaround, fewer disputes.
- For new categories (aviation, LPG, military, strategic reserve), price to market value, not relative to HDTL.
- Reserve largest discounts for multi-year anchor commitments (take-or-pay).
- Use demurrage-reduction value-sharing to tie customer savings to Damerjog's performance.
- Government / military / crisis-response customers: price on security & redundancy value — avoid commodity-rate discounting.
Sales Materials Library
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Risk Register
| Risk | Description | Mitigation | Status |
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